Creating Meaningful Living Environments
The One Development
The One Development creates meaningful living environments where living, working, and connecting come together with respect for people, cities, and nature.
Challenge
Cities worldwide face mounting challenges: ageing populations, growing loneliness, climate change, and a shortage of affordable housing.
The housing crisis is not merely a quantitative problem - it is increasingly a social and qualitative issue. The challenge is not just to build more, but to create better ways of living, connecting, and thriving in our cities.
The One Development focuses on
Urban development (infill, rooftop extensions) | Area development | Transformation of cultural and industrial heritage & business parks | our proprietary concept and brand, The Opus
Who we are
The One Development specialises in mixed-use development: redevelopment, densification, and new-build in urban environments. With in-house expertise in concept development, brand building, mobility, process management, and financing, we carry every project from vision through to successful delivery.
We develop holistically - guided by shared values, working with like-minded partners, and always building on broad community support. Our approach combines design by nature, sustainable mobility, and innovative service solutions to strengthen cities from within or shape entirely new destinations.
The result: optimal social, ecological, and economic returns.
Together in the process
Every project begins with the city, the neighbourhood, and the people who live there. We take a place-based approach, weaving social, cultural, and economic meaning into everything we create. Community engagement is not the final step but the starting point: from day one, we bring the neighbourhood and the city into the process.
Working hand in hand with local authorities, we move with mutual trust, vision, and ambition toward successful delivery — grounded in transparency and a predictable, well-managed process.
Our approach
At its core, our development work is creative and craft-driven. Local businesses are involved in every project, so that the value we create stays in the community. Whether it involves the transformation of cultural heritage, the revitalisation of industrial sites, or targeted urban densification - each location gets an approach tailored to its character and context.
We believe the future of living is not just about square metres, but about quality of life. About places where people know each other, where generations live together, and where the city can breathe again.
With our living concept The Opus, we give hybrid living a distinctive identity - in the Netherlands and beyond, in cities and rural settings alike. As The Opus Urban, Atelier, or Landscape, depending on the space available. Future-proof, affordable places where private, shared, and public life seamlessly coexist. Where connection is the foundation, not an afterthought.
The Opus Atelier is designed for cosmopolitan, creative, and innovative individuals seeking inner-city living. The concept combines a curated selection of private and shared spaces, rooted in an artistic sensibility. A place for connection, art, music, and lifestyle - in distinctive buildings and inspiring locations.
A new urban living concept
The Opus is a new urban living concept where daily life, connection, and community truly come alive. A place where vitality is the foundation, where community is not a buzzword but a lived reality, and where the balance between privacy and togetherness is carefully designed and maintained.
The concept centres on hybrid living: an optimal balance
of private, shared, and public space. Private residences in
a range of sizes and price points form the heart. Around them
lie shared spaces.
Places to meet, dine together, work out, and work. And the
public amenities - from cultural programming to hospitality
venues - connect residents with the neighbourhood and the
wider city. The mix of housing types and amenities is
tailored at each location to match the demographics of the
city, the district, and the immediate surroundings.
Signature
Scalable and adaptable
Every Opus project carries the same signature, yet each one is unique. The formula is scalable and adaptable to any city and setting - in form and execution alike. What stays constant is the commitment to quality, community, and sustainability.
Hospitality and service
The Opus is driven by hospitality and service. Residents enjoy a lifestyle subscription covering household services, dining, shared mobility, and wellness programmes.
Design principles
The architecture follows clear design principles: monumental, timeless, and built to last. Smart adaptive design paired with low-tech solutions keeps energy costs low. Affordability goes hand in hand with tasteful modest luxury - through architecture, aesthetics, art, and carefully chosen materials, we create environments that invite and inspire.
Target audience
The Opus is designed for singles, families, seniors, first-time buyers and upsizers, local residents, expats, and purpose-driven entrepreneurs. People from diverse backgrounds, ages, and financial means - united by a cosmopolitan outlook and a love for urban culture in a socially connected setting.
Sustainability as standard
Sustainability as standard
We build for future generations, not for the next construction cycle. At The Opus, sustainability is not a checklist - it is woven into every design decision.
Our buildings are Paris Proof: designed around passive building principles and low-tech solutions that minimise energy demand without relying on complex installations. We target BREEAM Outstanding and take a water- and material-conscious approach at every stage.
Sustainable mobility as a foundation
Mobility at the heart of the concept
Mobility is inseparable from how we live. At The Opus, sustainable mobility is not an add-on but a core part of the concept.
Residents have access to an in-house shared mobility fleet: electric cars, bicycles, and seamless connections to public transit. Walking and cycling are actively encouraged through smart urban location choices and thoughtful landscape design.
Impact for residents, cities, and local government
For residents, vibrant neighbourhoods emerge where genuine connection flourishes and loneliness is actively reduced through purposeful social interaction. The diversity of housing types and price ranges promotes movement in the housing market and offers affordable alternatives.
For the city, The Opus brings renewed liveability through meaningful encounters, social mixing, and diversity. Public programming connects residents with the neighbourhood and strengthens the local economy. Every project contributes to climate adaptation and brings nature back into the city.
Value creation
At The One, financial returns go hand in hand with quality of life. We develop real estate that not only performs financially, but also delivers genuine social and ecological value.
The Opus offers investors and financiers a compelling profile: stable cash flow driven by optimal occupancy rates, future-proofing through adaptive design and construction, and strong resident loyalty rooted in a real sense of belonging.
The scalable concept is built to grow while preserving quality and identity. The combination of a strong brand, a proven formula, and rising demand for meaningful living makes The Opus an attractive proposition for investors thinking beyond the next construction cycle.
Our team
We bring together multidisciplinary expertise and unwavering commitment. Alongside renowned international partners, we deliver projects that make a real difference. Get in touch - we welcome enquiries and collaboration.
Ron Lubbers
Founder | Managing director
rlubbers@the-onedevelopment.comRon Lubbers is the founder of The One Development. He believes that place-based real estate development calls for an approach where location, long-term value, and collective responsibility converge. His focus is on solutions with measurable social, environmental, and economic impact - projects that bring quality of life back to its essence. His strength lies in orchestrating people, capital, and processes to deliver distinctive results.
Rob Nieuwenhuizen
Managing director
rnieuwenhuizen@the-onedevelopment.comRob Nieuwenhuizen is co-founder of The One Development. With a proven track record in strategy, sales, and sustainable innovation, he brings deep expertise in entrepreneurship and stakeholder management. His experience in circular solutions and business development underpins his contribution to attractive, impactful, and forward-looking residential projects.
Ruud Lenderink
Managing director
rlenderink@the-onedevelopment.comAt The One Development, Ruud Lenderink oversees financing, grants, and the financial structuring of complex real estate and urban development projects. He combines deep knowledge of tax regulations, funding mechanisms, and sustainable investment with the ability to navigate complex systems. He steers projects with composure and clarity toward sustainable, achievable outcomes.
Femke Francissen
Project Management
ffrancissen@the-onedevelopment.comFemke Francissen brings a strong background in organising and coordinating complex projects. With extensive experience managing large-scale events and multi-stakeholder processes, she excels at planning, progress tracking, stakeholder alignment, and operational support. She plays an active role in fostering meaningful connections across projects and keeps teams moving with structure, oversight, and momentum.
Fridie van Loon
Communication
fvanloon@the-onedevelopment.comFridie van Loon heads up communication. She believes real estate only becomes truly valuable when it serves people, cities, and society at large. She energises teams, accelerates processes, and champions the interests of both stakeholders and end users. She turns ambitions into stories that resonate and stick - equal parts thinker and doer, driven by passion and energy.
Ruben Loendersloot
Acquisition & Mobility
rloendersloot@the-onedevelopment.comRuben Loendersloot leads mobility and acquisition at The One Development. A seasoned mobility specialist with a keen understanding of spatial planning, he develops mobility solutions for both the private and public sector and tackles complex transport challenges. He has a strong affinity with sustainable mobility - cycling in particular - and has contributed to numerous sustainable mobility strategies. He strikes a healthy balance between theory and pragmatism.
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